Lovepop is a greeting card company that offers unique, hand-crafted pop-up cards for every occasion.
The founders wanted to refine their brand voice and clarify what sets their product apart: meticulous craftsmanship that inspires heartfelt human connection. What began as a three-week brand strategy engagement turned into my personal exploration of what a full rebrand would look like.
CLIENT:
Lovepop
YEAR:
2018–2019
SCOPE OF WORK:
Brand Strategy
Brand Identity
UI
Logomark
The mark is a simplified interpretation of the original concept, tracing the bottom edge of an open card and transforming it into a clear and recognizable heart shape.
I revisited the sizing and placement of the mark to achieve more balance in conjunction with the wordmark.
Website
The primary goals of the updated website were to visually incorporate elements of Lovepop cards and to highlight the brand’s mission of bringing people closer together.
Cutouts from featured cards are paired with rough-cut paper edges and human-focused product photography to showcase that Lovepop puts as much care into crafting their cards as their customers do in picking them out.
